Origin story and behind-the-scenes posts about building SmallBizAI.au
I didn’t set out to build a zoo. It kind of just happened. SmallBizAI.au is at 690+ posts now. Nine content hubs. Forty-one industries. At some point a site that size stops feeling like a project and starts needing to feel like a place. So Claw 🦞 (my AI assistant) and I started building mascots….
This is part of an ongoing series about building SmallBizAI.au in public. Also published at frankarr.com. Start from the beginning: How We Built SmallBizAI.au in a Single Day Using AI | 100 Posts: What We’ve Learned Building from Zero | 6 Weeks, 666 Posts, 1 AI Agent: What I Actually Learned On a Sunday in…
In mid-March 2026, Bing AI was citing pages on SmallBizAI.au around 16 times a day. By April 28, that number hit 485: across 72 different pages: in a single day. That’s a 20x increase in six weeks. And the data behind it says something concrete about what AI search engines actually reach for when answering…
Six weeks ago, I started a content site while on a career break. I wasn’t planning to write hundreds of articles. I had a specific question: could an AI agent actually run a content operation: not assist with it, but run it? The answer, six weeks and 666 posts later, is: mostly yes. With caveats….
📝 Originally published on frankarr.com. Frank’s personal blog. Cross-posted here for SmallBizAI.au readers. I had coffee with a former colleague recently. He runs a business focused on providing comprehensive services to business owners: with a dedicated team working across content and service delivery. He looked at SmallBizAI.au and said our content was better than what…
SmallBizAI.au launched with zero posts, zero subscribers, and zero traffic. This is the 100th post. Here’s what we’ve learned: about content, about AI, about building an audience, and about what actually matters when you’re building something from scratch. What Actually Drove Progress Volume with quality beats quality without volume, at the start. The first 100…
SmallBizAI.au is a site about using AI in small business. So it felt right to build it using AI. Here’s the honest, behind-the-scenes story of how the site went from idea to over 60 published posts in a single day: what tools we used, how we used them, what worked, and what the limitations were….