Seven Weeks In. 125 Posts. Here’s What The Data Actually Says.
Seven weeks ago I wrote about starting a daily social sharing experiment. Ten days in, some early signals, no real conclusions.
I promised to come back at 30 days with actual numbers. I’m a bit late. Here’s what seven weeks looks like.
The numbers
125 posts shared. 69 AM slots, 53 PM slots, a couple of manual ones. Every weekday, two posts. The cron job keeps running; I keep approving or skipping suggestions.
LinkedIn account totals (Jul 16 – Aug 12):
- 31,400 impressions
- 11,853 members reached
For the 125 tracked posts specifically:
- 4,831 LinkedIn impressions attributed to individual posts
- 51 engagements
- 0 Google Search Console clicks from social
- 12,200 Bing clicks across shared posts (more on this below)
What actually works on LinkedIn
Comparisons win. Not by a little.
ChatGPT vs Claude vs Gemini for Australian small business is the top performer, 926 impressions, 14 engagements. How to Cut AI Costs is second at 758. The pattern across the top 10: named tools, named companies, an Australian frame, and a decision someone actually has to make.
The highest engagement
📊 Compare AI tools side by side | 💼 Free resources & AI prompt packs
📬 The SmallBizAI Brief
One practical AI tip for Australian small business. Every Tuesday. Free.
Join business owners getting smarter about AI every week.
