How to Write AI-Powered Product Descriptions for Your Australian Ecommerce Store
Writing product descriptions for an ecommerce store is one of the most tedious content tasks in small business: repetitive, time-consuming, and easy to let slide. AI handles it well. Here’s how to use it for your Australian online store.
The Core Prompt Template
A good product description prompt includes: product name and category, key features and specs, target customer, tone and brand voice, desired length, and any Australian-specific context (GST-inclusive pricing, Australian sizing, local shipping). Example:
“Write a product description for [product name]. Key features: [list]. Target customer: [description]. Tone: [warm/professional/playful]. Length: 80-100 words. Price shown is GST-inclusive. Australian English spelling. End with a call to action.”
Australian-Specific Considerations
- GST: Always specify whether your displayed price is GST-inclusive (required for Australian consumer-facing pricing under the ACL)
- Spelling: Specify “Australian English” in your prompt: otherwise you may get “color” instead of “colour”, “organize” instead of “organise”
- Sizing: For clothing, specify AU sizing conventions
- Shipping references: “Free delivery Australia-wide” rather than generic shipping language
SEO-Friendly Descriptions
Ask ChatGPT to include your target keyword naturally in the description. For a product like “handmade leather wallet,” your prompt might include: “naturally include the phrase ‘handmade leather wallet Australia’ once.” Don’t keyword-stuff: one natural inclusion is enough for most product pages.
Bulk Generation
For stores with many SKUs, create a spreadsheet template with columns for each prompt variable (product name, features, price, tone). Paste batches of product data into ChatGPT with a prompt that generates descriptions for each row. You can process 20-30 product descriptions in a single session: far faster than writing individually.
Brand Voice Consistency
Build a brand voice guide section into every prompt: “Our brand voice is [description]. We always use [specific phrases/approaches]. We never use [things to avoid].” Save this as a reusable prompt prefix. Consistent voice across hundreds of products is one of the hardest things to achieve manually. AI makes it straightforward.
Recommended Tool
ChatGPT Plus (AU$28/mo) handles all of this. For large Shopify stores, Shopify Magic (built into Shopify) generates product descriptions natively: worth using if you’re already on Shopify.
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Related Reading
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📖 More automation guides: Automate Your Business — 35+ step-by-step guides for Australian small business.
More step-by-step guides: How-To Guides for Australian Small Business — practical guides organised by the problem you’re trying to solve.
